Official Press Release:
With talk of recession still very much in the news, the cruise industry continues to buck the trend with steady growth supported by high levels of customer satisfaction. The commonly held belief that once you get someone to try a cruise, they’re hooked, seems to be holding up well as the number of new to cruising passengers is up too.
For the fourth year, the www.cruise.co.uk ‘Cruise Passenger Ratings Survey’ has shown what’s popular with UK based passengers including some new entrants and old favourites continuing to show strong performance. The survey is the definitive guide to cruising, written for and by UK cruisers, and includes 6500 new passenger reviews since January 2011, showing what UK passengers really think about their cruising experience.
Over the last four years visitors to the cruise.co.uk web site have been asked to rate operators and their ships in eight different key categories, as part of the review process, including Best Cruise Line, Best Ship, Best Food, Best Entertainment, Best Accommodation, Best Service, Best for Kids/Families and Best Shore Excursions.
Seamus Conlon, Managing Director of www.cruise.co.uk said: “With another successful cruising year under our belts, our website continues to provide a worthwhile service to consumers looking to spend their holiday budget. Once again we see ships and companies moving up and down with winners and losers across the board.
“For the first time Celebrity Cruises has taken top spot as Best Cruise Line, making excellent progress in winning over the UK passenger market over the last three years. Not only are they top cruise line this year but they also command a top three position in five out of the eight categories including top spot for accommodation, held for the last three years, and probably one of the most important categories.
“We continue to see Thomson and Cunard well placed, delivering excellent products at different ends of the cruising spectrum. Their combined loyal following, as well as, great products have ensured they both have positions in a number of categories. Cunard’s Queen Victoria continues to hold on to its position as best cruise ship and best for food.
“P&O’s Ventura regains its position as best ship for families, although dropping in a number of other categories, with her sister ship Azura coming in third. The latter ship features in every section, showing its diverse appeal and strength across all categories. Four Royal Caribbean Ships are in the top 10 for families, showing how their activity based positioning wins over the growing family market. Surprisingly, Independence of the Seas, like Ventura, has dropped back in several categories which perhaps shows that tastes are changing with consumers. Big isn’t always best.”
Scores taken on the 3rd January 2011 – scores are shown in real time as and when browsers view the site.
Note: Each category is rated from one to five stars – the resulting average scores are continually updated as new reviews are added, showing the current top performers. These ratings come from real cruising experiences.
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Dancing above the waves
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