Paper tickets are to become a thing of the past, if claims by Carnival Cruises are to be upheld.
Giles Hawke, Carnival UK sales and customer services director, told Travel Daily that e-ticketing is now a primary focus for the industry.
"You don’t need a ticket to travel these days – we are only doing what the airlines are doing – and agents better get used to it because in the next couple of years, the entire cruise industry will be paperless," he stated.
His remarks come after some travel agents reported complaints from customers who were disappointed with the newly launched e-ticketing and booking management solutions for P&O Cruises and Cunard Cruises.
Commenting on the booking system, Mr Hawke added: "We are giving clients the opportunity to manage their own booking online and if they don’t want to do that, the agent can do it for them."
However, he stopped short of denying customers access to hard paper tickets and said that travel agents could always print off a copy of the itinerary for them.
E-ticketing has becoming increasingly prevalent across the travel industry and has been adopted by both rail travel and flight operators.
What is your opinion on e-ticketing? Do you prefer to have the feeling of the crisp and official ticket in your hand? Will lovely leather wallets be a thing of the past?

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